November 25, 2009
Levi’s has been around since 1853, but didn’t venture into making modern denim jeans until the late 1920s worn mainly by cowboys, lumberjacks and railroad workers. The shrink-to-fit 501s, the original boyfriend jean, is their most popular style. There’s nowhere you can go in the world, where people haven’t heard of Levi’s—they are by far [...]
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September 21, 2009
Just like James Dean, Levi’s Jeans are an American Classic and are rough, tough and fashionable. And with any legend there are myths and truths. The 1st Levi’s myth is there was a Mr. Levi and a Mr. Strauss who started the company and that’s where the company name, Levi Strauss, came from—it was actually [...]
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