From the category archives:

Underwear

Football and Clothes: A Good Bet

January 22, 2012

Football, you bet. Super Bowl dreams dancing in our heads. As of this writing, neither Ravens nor Patriots, and neither 49ers nor Giants, have won their chance for this year’s king of the pigskin world status. Yeah, it seems a bit odd, this being the Internet of instant information and all that jazz, for us [...]

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Your Only Blog to Riff on “Only”

December 26, 2011

The people in this blog’s minimalism department have requested we give some space to the word “only.” Only they know why (if only we know), but who are we to blow against the wind? Hang in there; there’s only a few of them: Only 364 days left to shop until next Christmas. Only 5 days [...]

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Your Wardrobe: Never in Jeopardy

November 30, 2011

This day in history: In 2004, Ken Jennings, who won a gazillion dollars during his longest winning streak on Jeopardy!, finally lost to a competitor named Nancy Zerg, who just happens to share the same-sounding last name as the villian in Toy Story 2. We are, of course, referring to Emperor Zurg, who looks nothing [...]

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Trailblaze Your Way in Layers

November 29, 2011

This day in history: 50 years ago, Enos the chimpanzee became the second chimp to orbit the earth. And his good work paved the way for John Glenn to become the first American to blast into space. It doesn’t look like they dressed Enos in any clothes we carry—and we’ll never monkey around with our [...]

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Levi’s Jeans and Fruit of the Loom to Ease You into October

September 29, 2011

This blog bids goodbye to September—thanks for being there, September—to welcome October, which begins tomorrow and will be appearing morning, noon and night for the entire month. Tomorrow marks the anniversary of 1975’s “Thrill in Manilla” between Muhammad Ali and Joe Frazier. Also, in 1962 Johnny Carson’s “Tonight Show” had its first broadcast. And in [...]

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The Heat of the Hanes and Wrangler Moment

July 22, 2011

Today was a very pleasant 69 degrees, clear to partly cloudy, with a nice breeze coming in off the harbor…in Homer, Alaska. Other than that, the heat’s been hot. Not just any hot. We’re talking record-breaking hot: all across the east coast, the midwest, the south. It was so hot, our sweat was sweating. Waiting [...]

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Fruit of the Loom, Woolrich and Carhartt to Complement Your Wardrobe

June 25, 2011

We take a moment from the business at hand to wish Anthony Bourdain a very happy birthday. Born in 1956, he’s become a wildly successful chef, restaurateur, author and host of a great TV show that explores foods of the world. The thing we like about Anthony is that he looks most comfortable in a [...]

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Levi’s, Carhartt and Fruit of the Loom: The Reason Summer was Created

May 29, 2011

Here’s the deal: Starting on Memorial Day (tomorrow), mandated by a law that’s either in a book we haven’t read or exists only in the imagination of the fashion police, you can wear White in public. What’s the deal with that? Tradition, mostly. And a practical aspect. You wear white in the summer heat to [...]

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Being Just Slightly Ahead of Our Time

May 15, 2011

There are only 230 more shopping days until the end of this year. So, um, make those holiday purchases early. We deal a lot with Time on this blog. Alongside “This is the perfect time for…” and writing about the timeless quality of, say, a pair of Levi’s, we’re just fascinated by the whole notion [...]

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Our Directions to Quality Underwear

April 11, 2011

We had this curious interaction with the comedian Gilbert Gottfried last summer. Walking through Prospect Park on our way to the Cherry Bossom Festival, we gave him directions to Flatbush Avenue. It wasn’t unsolicited: we’re not in the habit, like some people, of telling celebrities how to get to Flatbush Avenue; Gilbert Gottfried asked for [...]

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