From the category archives:

Vasque

Alpha Industries, Rothco and Vasque for Your Orbit

August 12, 2011

This day in history: In 1977, the Space Shuttle Enterprise made its first flight. Enterprise was our first Shuttle, and even though it never zoomed into outer space it prepared the way for the entire Shuttle program. Funny thing about that name. NASA was all set to call it Constitution. And then the write-in campaign [...]

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Carhartt and Vasque Get You to Your Station

July 26, 2011

There we are, on the F train, and there’s a kid, a big kid, but a kid nonetheless, and he’s sleeping. It’s 10 at night. He’s not with anybody. So, we sit down, nudge him gently, say, Hey, pal. He doesn’t move. We notice that he’s wearing a pair of Carhartt dungarees because, well, we’ve [...]

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Tarzan Break Swim Record, You Wear Levi’s and Vasque

July 9, 2011

Okay, today in history: In 1922, Johnny Weissmuller swam the 100 meter freestyle in under a minute. He broke the record. He swam fast. He Tarzan. Yep, he’s that guy. Before his competitive swimming career ended, Weissmuller had broken 67 world records and won five Olympic gold medals—all, apparently without wearing a pair of Levi’s, [...]

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Dockers Pants: Dressy or Casual

June 14, 2011

A modest proposal. Between the bike lanes and the pedestrian sidewalks of our towns, let’s create the iLane: a special path for people who try to walk and look at their cell phones at the same time. Yes, you know them. They are everywhere. And mostly, for whatever they’re doing with their handheld devices, they [...]

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Being Just Slightly Ahead of Our Time

May 15, 2011

There are only 230 more shopping days until the end of this year. So, um, make those holiday purchases early. We deal a lot with Time on this blog. Alongside “This is the perfect time for…” and writing about the timeless quality of, say, a pair of Levi’s, we’re just fascinated by the whole notion [...]

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Making Clothing Shelf Connections

April 15, 2011

So, we’re in the bookstore, browsing, when we suddenly had our eureka moment: Books tell stories. Okay, maybe we’re the last ones to get the memo. What struck us, though, was the kismet of how the books were placed on the shelves. Example: Great Expectations sat directly under a book titled You Don’t Love This [...]

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Find Clothing Nirvana without Losing a Tooth

April 8, 2011

Today the Japanese celebrate Buddha’s birthday, so this is a great opportunity to share a story that our friend Lil tells: On a visit to Sri Lanka (aka Ceylon), Buddha lost a tooth. Of course, both Sri Lanka and India wanted to keep the tooth. So, they made an arrangement. Each country would enshrine the [...]

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Good Boots: Around the Block or Standing in Place

March 26, 2011

Well, we started watching “127 Hours,” this movie about the guy who falls into a crevasse and his arm gets pinned between a rock and a hard place for something like, um, 127 hours. And that’s when he weighs his options and decides to take a not very sharp knife and…whoa. That’s why we only [...]

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What to Wear at the Door

March 23, 2011

Before this year’s St. Paddy’s Day becomes a distant memory (if circumstances allowed it to form into a memory at all), we want to share an image with you. The day after the holiday—8 o’clock in the morning—we saw two men standing on the sidewalk at the door of a local bar. The door was [...]

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The Five Fs of Clothing Comfort

March 16, 2011

Along comes a theory that there are four Fs to clothing comfort: Fashion, Feel, Fit and Function. And while we accept the hypothesis, our research indicates that it seems only 80% baked. That is, we’re missing one essential F, one all-encompassing word that transforms the idea into clothing’s version of a theory of everything. And [...]

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