From the category archives:

Rothco

Rothco Brings Discipline, Style and Comfort

September 22, 2011

Today, we are NOT going to talk about Khrushchev or all the fuss over his not being allowed to visit Disneyland in 1959 for security reasons, or Frank Sinatra offering to take Mr. and Mrs. Khrushchev there but not doing it because even Frank Sinatra couldn’t influence national security or Disneyland entrances. And we’re not [...]

Read the full article →

Alpha Industries, Rothco and Vasque for Your Orbit

August 12, 2011

This day in history: In 1977, the Space Shuttle Enterprise made its first flight. Enterprise was our first Shuttle, and even though it never zoomed into outer space it prepared the way for the entire Shuttle program. Funny thing about that name. NASA was all set to call it Constitution. And then the write-in campaign [...]

Read the full article →

Miami, Ralph Kramden and Your Rothco Experience

July 28, 2011

Today is the 115th anniversary of Miami, Floria being incorporated as a city. In 1896, it had a population of 300. Miami’s grown, well, gobs since then. Today, there are about 400,000 people living in Miami proper, and five and a half million in the metropolitan area. Among those who live or were born there [...]

Read the full article →

Men in Rothco Shorts: Coming Soon to a Summer Near You

June 28, 2011

Are these the dog days of summer yet? Sure feels like it. We watched people from a movie crew set up for a shoot today, and they were wilting. You want to know which movie? We’ll tell you, after this brief message in praise of shorts: Shorts, especially in the summertime, are the finest invention [...]

Read the full article →

The Greening of Dave’s…Via Rothco

June 20, 2011

Tomorrow in history (well…two years ago): In 2009, Greenland assumed self-rule. Now, we’re no government-of-Greenland scholars, but we think it was high time that place took on some responsibility. It’s been part of the Kingdom of Denmark since, like, forever. High time, yes, because if you’re hungry in Nuuk (that’s the capital) and want a [...]

Read the full article →

Weather or Not, We’ve Got You Covered: Rothco and Carhartt Shorts Order Edition

May 31, 2011

Mother Nature has been fairly ferocious these past few months, from hail and tornado to snow and flood. Along comes the Memorial Day weekend and, in New York anyway, poof: like clockwork it feels like summertime (even if summer doesn’t begin until June 21st). Right as rain, as they say. It was so hot yesterday, [...]

Read the full article →

Your Own Midnight Ride to Greatness

April 18, 2011

So: 236 years ago, Paul Revere made his famous Midnight Ride from Boston to Lexington to alert us about the advancing British Army. It’s all connected: if Paul Revere had failed, maybe today we’d be saluting the Queen and more infused with fish and chips than Quarter Pounders. Paul Revere’s ride also successfully warned John [...]

Read the full article →

Find Clothing Nirvana without Losing a Tooth

April 8, 2011

Today the Japanese celebrate Buddha’s birthday, so this is a great opportunity to share a story that our friend Lil tells: On a visit to Sri Lanka (aka Ceylon), Buddha lost a tooth. Of course, both Sri Lanka and India wanted to keep the tooth. So, they made an arrangement. Each country would enshrine the [...]

Read the full article →

Communicating Your Clothes in Vintage Rothco

April 4, 2011

April. The cruelest month. Its showers bring May flowers. This is National Frog Month (we kid you not), so, um, be extra nice to the French. Today, reportedly, is “Hug a Newsman Day,” and we wish Brian Williams and Wolf Blitzer all the best with that live feed. Today in 1877, the first telephone line [...]

Read the full article →

A Touch of Green

March 17, 2011

Everywhere we looked today, people were wearing green. Green shirts, green pants, green hats. There were green stickers on cars and business doors. We know it was a tough winter around here, and people might be campaigning for spring to come early (three more days; tough it out, we say). And today’s weather was terrifically [...]

Read the full article →

← Previous Entries

Next Entries →