From the category archives:

Rothco

In Praise of Shoelaces

January 31, 2012

Sooner or later we had to do it. Long underappreciated, working tirelessly, always there, always adjustable, moving with the situation. What is it about the shoelace that continues to…not inspire a lot of awe or joy or gratitude? We don’t know. We say the time has come for the shoelace to have its day in [...]

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Cotton: An Appreciation

December 28, 2011

As a public service, and because we wear so much of it in so many ways, we figured that an appreciation of cotton was in order. First of all, cotton is a plant; it grows as a shrub in the tropics and subtropics. Its fiber is harvested and spun into thread, and from that thread [...]

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Black Friday From Home

November 23, 2011

Black Friday, the day after we stuff a turkey and then stuff ourselves, is fast approaching. People across this great nation will stand in line at the entrances to their favorite malls and stores in the middle of the night in order to be first through the doors for sales at six in the morning…which [...]

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Rothco Brings Discipline, Style and Comfort

September 22, 2011

Today, we are NOT going to talk about Khrushchev or all the fuss over his not being allowed to visit Disneyland in 1959 for security reasons, or Frank Sinatra offering to take Mr. and Mrs. Khrushchev there but not doing it because even Frank Sinatra couldn’t influence national security or Disneyland entrances. And we’re not [...]

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Alpha Industries, Rothco and Vasque for Your Orbit

August 12, 2011

This day in history: In 1977, the Space Shuttle Enterprise made its first flight. Enterprise was our first Shuttle, and even though it never zoomed into outer space it prepared the way for the entire Shuttle program. Funny thing about that name. NASA was all set to call it Constitution. And then the write-in campaign [...]

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Miami, Ralph Kramden and Your Rothco Experience

July 28, 2011

Today is the 115th anniversary of Miami, Floria being incorporated as a city. In 1896, it had a population of 300. Miami’s grown, well, gobs since then. Today, there are about 400,000 people living in Miami proper, and five and a half million in the metropolitan area. Among those who live or were born there [...]

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Men in Rothco Shorts: Coming Soon to a Summer Near You

June 28, 2011

Are these the dog days of summer yet? Sure feels like it. We watched people from a movie crew set up for a shoot today, and they were wilting. You want to know which movie? We’ll tell you, after this brief message in praise of shorts: Shorts, especially in the summertime, are the finest invention [...]

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The Greening of Dave’s…Via Rothco

June 20, 2011

Tomorrow in history (well…two years ago): In 2009, Greenland assumed self-rule. Now, we’re no government-of-Greenland scholars, but we think it was high time that place took on some responsibility. It’s been part of the Kingdom of Denmark since, like, forever. High time, yes, because if you’re hungry in Nuuk (that’s the capital) and want a [...]

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Weather or Not, We’ve Got You Covered: Rothco and Carhartt Shorts Order Edition

May 31, 2011

Mother Nature has been fairly ferocious these past few months, from hail and tornado to snow and flood. Along comes the Memorial Day weekend and, in New York anyway, poof: like clockwork it feels like summertime (even if summer doesn’t begin until June 21st). Right as rain, as they say. It was so hot yesterday, [...]

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Your Own Midnight Ride to Greatness

April 18, 2011

So: 236 years ago, Paul Revere made his famous Midnight Ride from Boston to Lexington to alert us about the advancing British Army. It’s all connected: if Paul Revere had failed, maybe today we’d be saluting the Queen and more infused with fish and chips than Quarter Pounders. Paul Revere’s ride also successfully warned John [...]

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