From the category archives:

Fruit of the Loom

Your Only Blog to Riff on “Only”

December 26, 2011

The people in this blog’s minimalism department have requested we give some space to the word “only.” Only they know why (if only we know), but who are we to blow against the wind? Hang in there; there’s only a few of them: Only 364 days left to shop until next Christmas. Only 5 days [...]

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Your Wardrobe: Never in Jeopardy

November 30, 2011

This day in history: In 2004, Ken Jennings, who won a gazillion dollars during his longest winning streak on Jeopardy!, finally lost to a competitor named Nancy Zerg, who just happens to share the same-sounding last name as the villian in Toy Story 2. We are, of course, referring to Emperor Zurg, who looks nothing [...]

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Levi’s Jeans and Fruit of the Loom to Ease You into October

September 29, 2011

This blog bids goodbye to September—thanks for being there, September—to welcome October, which begins tomorrow and will be appearing morning, noon and night for the entire month. Tomorrow marks the anniversary of 1975’s “Thrill in Manilla” between Muhammad Ali and Joe Frazier. Also, in 1962 Johnny Carson’s “Tonight Show” had its first broadcast. And in [...]

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Carhartt, Fruit of the Loom and Levi’s to Make You Even More Classic

July 31, 2011

Yes, well: you can say it’s been a slow evolution for the T-shirt. We took it from the “onesie” Union Jack and shortened the sleeves. We wear the T-shirt under our uniforms, to wick sweat, to provide a layer of warmth. We wear it today with any given logo or graphic or saying—free advertising, personal [...]

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Fruit of the Loom, Woolrich and Carhartt to Complement Your Wardrobe

June 25, 2011

We take a moment from the business at hand to wish Anthony Bourdain a very happy birthday. Born in 1956, he’s become a wildly successful chef, restaurateur, author and host of a great TV show that explores foods of the world. The thing we like about Anthony is that he looks most comfortable in a [...]

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Levi’s, Carhartt and Fruit of the Loom: The Reason Summer was Created

May 29, 2011

Here’s the deal: Starting on Memorial Day (tomorrow), mandated by a law that’s either in a book we haven’t read or exists only in the imagination of the fashion police, you can wear White in public. What’s the deal with that? Tradition, mostly. And a practical aspect. You wear white in the summer heat to [...]

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Being Just Slightly Ahead of Our Time

May 15, 2011

There are only 230 more shopping days until the end of this year. So, um, make those holiday purchases early. We deal a lot with Time on this blog. Alongside “This is the perfect time for…” and writing about the timeless quality of, say, a pair of Levi’s, we’re just fascinated by the whole notion [...]

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Our Directions to Quality Underwear

April 11, 2011

We had this curious interaction with the comedian Gilbert Gottfried last summer. Walking through Prospect Park on our way to the Cherry Bossom Festival, we gave him directions to Flatbush Avenue. It wasn’t unsolicited: we’re not in the habit, like some people, of telling celebrities how to get to Flatbush Avenue; Gilbert Gottfried asked for [...]

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The Fashion Counter to Cabin Fever

February 13, 2011

The temperature slowly sneaks upward. You see it broadcast on the local newscast, detailed on your computer, rumored by your text-messaging friends. Yes, and more convincingly: you feel it, outside. The air changes. More moisture. The snow melts. Fewer hats. (And if you’re reading this from the safe-haven haunts of a 64-degree San Diego—scattered clouds, [...]

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Great Clothing to Ring in a New Year

December 27, 2010

Like clockwork, New Year’s Eve comes around but once a year. While we celebrate with fireworks and parties and watching the ball drop, people in other countries around the world ring in the New Year with sometimes exotic and curious traditions.
In São Paolo, Brazil, they host the Saint Silvester Marathon. Guatemalans put their luggage outside [...]

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